…this kind of ware was much in request about 1740.
Josiah Wedgwood, Commonplace Book, January 15, 1765

Actually, Wedgwood was wrong. Despite the pronouncement of the great eighteenth-century potter and entrepreneur, white salt-glazed stoneware had been “in request” since about 1710 and would continue to be so into the 1780s. Less readily chipped and scratched than delftware, it became a staple of the middle-class English home as its quality improved and more elaborate slip-cast shapes became available (1 and 2). When the public tired of its whiteness, cobalt-filled designs were scratched onto its sides (4). Eventually, as creamware ousted stoneware from the family table, stoneware potters shifted to producing not-so-good variants on blue-on-gray imports from Germany (6 and 7).