From the moment a finer ware than the Cream-colour is shown at our Rooms, the sale of the latter will in a great measure be over there.
Josiah Wedgwood to his partner Thomas Bentley, December 31, 1775

Although Wedgwood would continue experimenting with a whiter ware, his competitors were more aggressive, and by 1780 a new product known today as pearlware was in production under the generic name “china glaze.” It came as close to being porcelain as one could get without being translucent; in addition to being difficult to achieve, translucency was the exclusive province of those entrepreneurs who held the patents for the manufacture of porcelain.

Arguably the earliest dated example of pearlware is the 1780 loving cup shown here (1). Among other dated pearlware in the Noël Hume Collection is an ale jug (6) made to wet the whistles of potential voters in favor of Messrs. Pocock and Allen who in 1802 ran for re-election to Parliament for Bridgewater, Somerset. Thanks no doubt to the beer-befuddled electorate, Pocock and Allen won.

Brown-slipped Chinese porcelain known as Batavia Ware was a popular import in the mid-eighteenth century. Pearlware potters tried to copy its appearance but without conspicuous success (7). The last example (8), made around 1845, serves as a reminder that pearlware would outlast creamware as a base for transfer-printed decoration well into the nineteenth century.